The latest on update Austin, p.4

January 30, 2004

Conclusion
For the SEO community, the next two to three months should be interesting, both as close observers (which most of us are) and from a ranking standpoint. It is now highly expected that Google will produce its long-expected IPO. Some think this is the reason why it is making such major changes to its search technology.

Additionally, more speculation and “conspiracy theories” have been rampant in many SEO forums, which, for the most part, are unfounded in my opinion.

Whatever the reasons to these important changes, one thing is clear: Google is working hard to improve the quality of their search results and this can only be achieved by trying new algorithms, tweaking existing technology, changing IP addresses in data centers, etc.

Don’t unfasten your seat belts just now- the Hurricane may not be over yet!

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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