May 12, 2004

BlogPulse is a new online search and tracking tool that measures and ranks “buzz” about key issues, people, phrases and links that occur daily in more than a million Internet blogs.

Blog is short for “weblog,” a type of self-published diary, journal or daily log that represents one of the fastest growing areas of published content on the Internet.

BlogPulse.com serves as a useful and entertaining research tool for Internet users, consumers, the media, observers, risk and reputation managers, pundits, politicians – anyone interested in tracking issues, personalities, trends and rumors that are circulating on the Internet, often before they hit mainstream media.

BlogPulse is built on Intelliseek technologies that specialize in Internet search, machine-learning and natural language processing, and the analysis of the types of unstructured data found in online word-of-mouth behavior, or consumer-generated media.

And with content updated and ranked daily, BlogPulse.com can be used by bloggers to determine which blogs attract and generate the most traffic and to gauge interest in their own blogs.

Intelliseek developed and launched BlogPulse as an outgrowth of the company’s expertise in locating and analyzing unstructured data and consumer-generated media for marketing and business intelligence.

“BlogPulse is Intelliseek’s contribution toward new sets of tools that identify and measure what’s happening in the public’s mind, society, the marketplace and on the Internet,” says Mahendra Vora, Intelliseek CEO.

“Bloggers are a progressive, influential and opinionated group, and their important insights can serve as harbingers of what’s on the minds of the public, consumers, voters – any individual or group that’s active on the Internet.”

The BlogPulse home page offers:

* Links to each day’s key trends, phrases, people and links – updated daily.

* A search engine to find specific information in blogs.

* A showcase search tool that graphically charts and compares key issues, trends, people and phrases over time.

* A BlogPulse blog that mixes editorial content and trend-mining tools toprovide interesting tidbits to site visitors.

BlogPulse joins the list of Blog Search Engines and Directories, which are redefining the way some search the Internet for trends and news items.

Source: Search Engine Journal

        

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