The Search Engine Professionals at Rank for $ales.com --- In business since 1997.
Back to our Homepage SEO Tips that will make a big difference in your rankings and our most popular ** How To ** section The most common myths about SEO -- Read what the experts have to say about today's most common SEO myths and misconceptions Frequently Asked Questions to Search Engine Optimization and Positioning Search Engine Optimization Industry News -- Stay in tune with the most recent developments in search engine technology and the SEO industry Contact Rank for $ales today and get your site's rankings high in the engines-- Right where they should be!

  SEARCH FOR:   CITY or STATE:

Search this site              Join the SEO Help Forum


More on Google's acquisition of Urchin

March 31, 2005

Google is acquiring web analytics company Urchin Software for an undisclosed amount.

Urchin develops software that tracks web site traffic and analyzes user interactions. The company supports both hosted and in-house deployment options.

Google, which makes most of its money from advertising links in web search results, has a vested interest in analytics technologies that help site owners get a better return on their advertising dollars by tracking conversion rates.

Urchin's software fits the bill nicely, with tools that track the performance of adverts and understand user experiences.

Amid increased competition for "net eyeballs", all the leading internet search engines continue to add new products and features. Earlier this month Microsoft announced it is testing a service where clients pay to be listed alongside MSN search results, to help ramp-up the company's ad revenue.

And in October last year Google bought Keyhole to add a mapping search service.

Google and its arch-rival Yahoo! already both offer its advertisers lightweight tools for basic conversion tracking as a free option.

Both can now offer more robust analysis; Yahoo already owns its own web analytics software acquired from Keylime Software back in 2003.

"[Urchin] will be a valuable addition to Google's suite of advertising and publishing products," said Jonathan Rosenberg, Google's vice president of product management, in a brief statement.

According to Google officials Urchin will to continue to offer tools to site owners and marketers. But the company did not comment on whether pricing would change.

It is however likely that Google will offer some versions of Urchin's products are free add-ons to increase market share. Mountain View, California-based Google has followed this strategy before; as with its Picasa photo management tool.

The deal, which industry observers estimate to be worth around $35m, is expected to close in April.

Visit LCWHG for the lowest-cost and the best Linux or Windows Web hosting company. Click here.

Founded in 1995, Urchin now claims a million users of its software worldwide. The company moved to a hosted model in October last year. It recently launched an upgrade for its new On Demand application, bulking up online campaign management, segmentation and administration capabilities.

Urchin competes directly with a band of independently-held web analytics ASPs that include WebSideStory, Coremetrics, Omniture and Nedstat.

Earlier this week WebTrends, one of the pioneering vendors of web log analysis technology, returned to private hands once again after its parent company Net IQ agreed to spin it off to equity fund Francisco Partners.

Source: CBR Online


Drop your e-mail address
& get our free weekly newsletter

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Tired of receiving unwanted spam in your in box? Then get SpamArrest™ and put a stop to all that nonsense. Click here to get all the details.
Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).
VisaMasterCardDiscoverAmerican Express

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting                  Sponsored by Avantex          Traffic stats by Site Clicks™

Site design by Mtl. Web D.         Sponsored by Press Broadcast         Sponsored by Blog Hosting.ca


Call Rank for Sales toll free from anywhere in the US or Canada:   1-800-631-3221
email:   info@rankforsales.com



| Home | SEO Tips | SEO Myths | FAQ | SEO News | Articles | Sitemap | Contact |


Copyright © Rank for Sales 2003    Terms of use    Privacy agreement    Legal disclaimer

       Ce site est disponible en Français