March 12, 2003

Search Engines Continue to be an Important Method For Discovering New Sites and Content

SAN DIEGO, CA — WebSideStory, Inc., the creators of HitBox, today reported that the percentage of search engine referrals worldwide has increased significantly over the past year. As of Thursday, March 6, 2003, search sites accounted for more than 13.4 percent of global referrals, up from 7.1 percent the previous year, according to WebSideStory’s StatMarket division (www.statmarket.com), a leading source of data on global Internet user trends.

StatMarket aggregates information from the millions of daily Internet users who visit sites using WebSideStory’s award-winning HitBox marketing analytics services. HitBox, among hundreds of live, interactive reports, shows exactly how visitors and customers arrive at a Web site, including specific URLs, keywords, search engines, e-mail campaigns and other marketing initiatives.

“People are more efficient in their Web use,” said Geoff Johnston, vice president of product marketing for StatMarket. “The trend is that they either navigate directly to a Web site they already know, or use a search engine to find a new one.”

Although the global average has increased worldwide, search engine referral percentages can vary between countries. For example, search sites in the United States accounted for over 15 percent of all referrals (up front 8 percent a year ago), while the United Kingdom had a search referral percentage of almost 18 (up from 11.5 percent the year before).

Source: Web Side Story

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