March 26, 2003

Anyone being serious about search engine optimization needs to analyze visitor behavior -- where they come from, what search engine they are using, their search queries and so on.

US company ClickTracks Inc has launched a new version of their ClickTracks Analyzer, a tool for measuring site metrics.

Version 3.3 includes a new report for analysis of click throughs from Google's AdWords partners.

"The syndication report shows the URLs which hosted the syndicated advertisement and the number of click throughs from each URL," says John Marshall, CEO of ClickTracks. There is also a new client/server Enterprise version.

Unlike other Web metric solutions ClickTracks present results directly on a copy of your Web page. The tool as become very popular among some search engine optimization experts, partly because it presents result in such an innovative way (the aaah! factor) and partly because it helps you measure the rate of return for search engine visitors. It will also present the optimum path taken by visitors that results in a purchase.

ClickTracks closest's competing product is Site Clicks™ and is offered at a comparable price.

Source: Pandia

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