April 3rd, 2003

Amazon.com signed a multi-year deal to make Google Inc.'s Web-searching technology and sponsored links available on the Internet retail site.

Terms weren't disclosed and officials of both companies were unavaliable early Thursday. Amazon said in a press release that Google's sponsored links and Web-search functions will become available on Amazon.com in the next several months, giving customers the ability "to conduct research across the Web."

Amazon noted that some sponsored links are now available on some parts of its site. Amazon said partner Web sites of closely held Google, Mountain View, Calif., have opportunities for generating revenue through sponsored links from Google's worldwide network of more than 100,000 advertisers.

Story by Tim Paradis
Source: Dow Jones Newswires

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