Microsoft says to take aim at Google

April 2nd, 2003

Microsoft Corp., the world's No. 1 software maker, on Wednesday said it is taking aim at privately held Google Inc., the Web-search company that's so popular its name is used as a verb.

"We do view Google more and more as a competitor. We believe that we can provide consumers with a better product and a better user experience. That's something that we're actively looking at doing," Bob Visse, director of marketing for Microsoft's MSN Internet services division, said.

Visse said the company was making some significant investments in developing a better search engine. But the company has not offered specific plans.

Microsoft would not be the first Web portal provider to step into the Web search segment. Last month, Internet media company Yahoo Inc. (Nasdaq:YHOO - news) closed its $235 million purchase of Internet-search company Inktomi Corp.

Microsoft has said its been searching for ways to capitalize on its various technologies, for example data retrieval and analysis, by entering new markets. It has also targeted security software.

Google, the No. 1 Web-search provider, has become so pervasive that it is not uncommon for people to refer to searching the Internet as "googling."

A Google representative could not be immediately reached for comment.

Google has been seen as a top IPO candidate despite a lagging economy, but a company co-founder recently told attendees at a high-tech conference that going public is not on the front burner for the Silicon Valley company.

Source: Yahoo News.com

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.