Yahoo rolls out revamped search features

April 7, 2003

Internet media company Yahoo Inc., faced with stiff competition in the search arena, in some cases from its own partners, Monday unveiled a revamped set of products intended to meet the challenges that lie ahead.

Yahoo, which recently completed the acquisition of search infrastructure company Inktomi Corp., has made no secret of its desire to control its destiny in search services, where sites like Google have increasingly pressured it.

"Commoditization of search is big business," Jeff Weiner, Yahoo's senior vice president of search and online marketplace products, told Reuters.

Yahoo's goal for the new products remains the same as always -- to boost users and revenue from Internet queries -- and Weiner was quick to deny the changes are a direct assault on Google's market share.

The new setup, however, includes a number of Google-like features, including a more tightly integrated image search and small boxed text ads on the right side of the page.

Source: Forbes.com

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