April 29, 2003

comScore Networks, the standard in Internet behavioral measurement, today announced the launch of comScore Media Metrix qSearch(TM), a breakthrough system to accurately measure consumer usage in the fast-growing online search industry.

qSearch is the first information service to track and report consumers’ distinct search queries across 25 major search engines and portals, producing deeper, more complete insight than through previously available metrics.

qSearch data and analysis will help drive better business decisions for a broad range of clients:

- Search Providers: For the first time, portals, paid-search networks, meta-search engines and technology providers will have an objective understanding of actual consumer search activity based on queries, helping them capitalize on their own strengths and address competitive threats.

- Marketers and Agencies: As paid search becomes an increasingly important component of the marketing mix, qSearch will provide agencies and marketers with an accurate understanding of consumer search activity, including keyword level detail.

- Financial Analysts: qSearch will help investment analysts accurately size the search market and better understand the opportunities for search providers to monetize their offerings.

qSearch is based on the comScore Global Network, which continuously and confidentially captures the complete Internet activity -- including search engine queries -- of a representative cross-section of more than 1.5 million global Internet users. The comScore database combines industry-endorsed random digit dial (RDD) sampling methodologies with massive population samples across key home, work, university and non-U.S. locations.

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