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The Rank for $ales Weekly Newsletter

April 24, 2004 edition, issue: 04-0260
Current circulation: 17,108
Editor: Serge Thibodeau

Hello again and welcome back! There were a lot of new developments this week, and a lot happening in the search engine news. So, let's get down to it now.

Privately held Google appears to have triggered a little-known provision of the 1934 Securities and Exchange Act that requires it to disclose closely guarded financial details by the end of the month.

On Monday, rampant speculation about a possible public stock offering has turned Google into the most closely watched technology company in the world. Now the Mountain View Internet company may be forced to show its hand.

The filing, with the Securities and Exchange Commission, would reveal so much about the secretive firm that many experts believe Google might take the next logical step and file for an initial stock offering, reaping the financial rewards that go along with having to open its books to Wall Street.

"It's a terrible place to be in because you get all the disadvantages of being a public company and none of the advantage", said Scott Spector, an attorney with Fenwick & West in Palo Alto. "I can't imagine the company wanting to be in that situation" he said.

Next: Google battle cybersquatters >>>

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