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The Rank for $ales Weekly Newsletter, p.7

(Continued)

In other developments, Ask Jeeves announced Wednesday that it has received the Stevie award in the Best Business Turnaround category in The 2004 American Business Awards. Ask Jeeves received the Stevie Award from among a number of finalists including Blue Cross and Blue Shield, Covad Communications, My Family.com and Aerco International.

Past American Business Awards winners include UPS, Spirit Airlines, R.R Donnelly, IBM and Oracle. The American Business Awards is the first national, all-encompassing business awards program honoring great performances in the workplace.

On Thursday, Google was in the news again, when it said it plans for the first time to sell ads that include images, a surprise reversal for a company that has won regard for its pioneering use of text-only marketing pitches and for keeping its home page religiously free of banner advertising.

The posting noted that Google will not put image ads on its own site for now, but the company said it looks "forward to offering more image ad distribution options in the future." The image ad program was launched late Wednesday in a beta, or test version, said Tim Armstrong, Google's vice president of advertising sales.

He said the decision to wade into banners came after nine months of interviews with Web surfers, publishers and advertisers, and was based on what he called Google's core mission. "The noise in the advertising market is really going up over ROI," he said.

"There was a pretty clear signal from advertisers that there is an opportunity to use Google's relevance technology for images as well as text.

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