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The Rank for $ales Weekly Newsletter, p.6

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(Continued)

In other news, Revolver Communications, TheFishCanSing, Cow PR and Naked Communications are the PR agencies understood to be about to sign a contract with Yahoo. PRWeek understands that Yahoo is prepared to spend up to £2m on activity coordinated by the selected agency.

The account will involve non-traditional PR, such as guerrilla marketing and event-based promotional work, and an appointment is expected within weeks. It is understood that the focus of the promotional activity will be a single major event that is set to take place in England later this year. The communications blitz will aid Yahoo's bid to compete with market-leader Google in the internet search market. Yahoo wants to become the number-one global provider of search.

In other developments, Google just extended its Adsense program to smaller businesses and is also testing a new "enhanced" search tool that provides web publishers with a flexible search tool to reflect the content of the site. Adsense was previously offered exclusively to larger websites and portals that achieved a certain amount of web impressions, such as AOL and BellSouth.

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