(Continued)

Question:
Hello Serge and thank you for a very good and informative newsletter. My question is about important differences in Google's regional search engines. We are running a website that is now hosted in the UK. It promotes bed and breakfasts (B and B's) to a worldwide audience. Last August (2003), we dropped the US-based hosting company we had for one here in the UK.

Serge, is Google now using the country where the site is hosted as a basis in its listings? If that is the case, how can I get my listings back to where they were, without having to move our website back to a US-based hosting firm?

This is a great question, and is very indicative of many similar we get here. People often wonder about the relationship between the main Google.com (US-based) search engine and its UK (or other parts of the world) regional implementations. In many cases, Google simply adds 2 elements for the Britain market.

The first, and the one that is the most apparent, is the .co.uk domain. The second is a 'radio button' that allows UK surfers to restrict searches to just pages in the UK. This, essentially, is pretty much all you will see as the "big picture".

Since your question was specifically directed about Google.co.uk, let me address that in further detail. Google's UK version outputs the same default search results as it does in its Google.com (the US version), unless you preset distinctive options using your search preferences settings.

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