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In closing the week, search giant Yahoo just updated their search inclusion guidelines. Like any search engine, Yahoo is concerned with quality, relevant results. Their new search inclusion guidelines also reflect that.

Hello Serge. Thank you for a great and helpful newsletter. I would simply like to know what are the things to do in getting listed at the top of Google. I know this sounds like a silly question and I'm sure you get it a lot, but really... how can we do it? I've made many keyword searches and then I analyzed all of my competitor's sites that came up in the first 10 results. Most have several things in common, one of which is this in their headers:

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