(Continued)     September 25, 2004 edition
With a big wad of cash, and highly valued shares, the Mountain View company can more easily afford to increase its international presence, add features and make acquisitions. Internal Google documents obtained by The Chronicle paint an even more detailed picture of the firm's business abroad. They include project updates, contract specifications and a company study.

In other developments, Internet sales from online advertising were at $4.6 billion in the first half of 2004, up 40.2 percent from the same period in 2003, according to the Interactive Advertising Bureau (IAB). The biggest winner was paid search, or ads linked to search results in Google, Yahoo, MSN and other portals, which saw revenue of $947 million in the quarter, up 97 percent from $481 million in the same period of 2003.

In addition, search ads made up 40 percent of all second-quarter sales, the report said. The increases mark the industry's seventh consecutive quarter of positive results, coming after a dramatic decline during the dot-com bust. Before mid-2000, online advertising sales ballooned, with between double-digit and triple-digit percentage growth each year.

That growth in Internet sales was fueled by exuberant hopes that the online market would revolutionize traditional advertising, making it possible for marketers to track individuals and create a one-to-one relationship with their customers. But those hopes fizzled when the stock bubble burst in 2000; and the industry has since had to re-establish online advertising as a viable business.

In news on Tuesday, Topix.net has been selected by Ask Jeeves to provide news to its Local News channel. Through this partnership, Ask Jeeves becomes the first search engine to feature Topix.net's news technology. Topix.net provides visitors to Ask Jeeves access to local news gathered from over 7,000 sources. Unlike any other news aggregator, Topix.net provides localized news for over 32,500 U.S. and international localities.

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