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The Rank for $ales Weekly Newsletter, page 8

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(Continued)     October 9, 2004 edition
On Wednesday, Kanoodle launched BrightAds™, a self-service tool for small to medium-sized content publishers that will enable them to run Kanoodle's content-targeted sponsored links on their sites.

With the launch of BrightAds, it is now easy for independent Web publishers to add highly relevant sponsored links advertisements to their sites and generate immediate revenue.

Kanoodle's listings have until now only been available to the Web's largest content publishers, currently running on a number of the Internet's most well-known and respected sites, including CBS MarketWatch, MSNBC.com, USAToday.com and others.

A unique benefit of BrightAds is that it maps ads by "topics" rather than keywords, which prevents core keyword mapping challenges and provides publishers with ads that are more relevant to their site's content.

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