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The Rank for $ales Weekly Newsletter, page 13

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(Continued)     October 30, 2004 edition

So I bought another domain name for the 2nd website and basically duplicated the home page on the 2nd site to resemble the home page on the 1st site, so that customers wouldn't notice the transition. I also purchased two additional domains to use as 2nd level domains on our main website because they are more "keyword" enriched and one is in a plural form. So my concerns are as follows:

Will I be penalized by search engines for using a duplicate home page on the 2nd site? Will I be penalized for using a 2nd level domain? Thanks A LOT for your help Serge, it is appreciated!

Answer:
Hi. I'm glad if I can help. Yes, you are taking a big chance that some search engines could either penalize or ban your site. Search engines don’t like duplicate content and even less duplicate websites, even if your intentions are perfectly legitimate.

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