December 12, 2003

(Continuation of our Florida Hurricane article on page four).

The new linking strategy
If you already practice link exchanges with other websites, commonly known as reciprocal link exchange programs or if you have been thinking about one, then this section is for you. Since Google counts a link to your site as a 'vote', sites with a PageRank™ of 4 or higher can be beneficial to your site's link popularity, hence your rankings in the Google search engine.

Since the advent of the Florida update, Google is more selective and more carefully analyzes links pointing to and from your website. On top of making certain you don't use your exact same keywords in the text links from others linking to your site, you will also need to link to sites that are relevant to your site. If you sell accounting software, linking to sites that offer spreadsheet programs or accounting templates will certainly give your site and the other, a boost in your respective rankings.

On the other hand, if you link to a hotel or a casino, that link will certainly not be counted as a valid link, since it has nothing in common with your site. Before requesting or accepting a link, ask yourself if that link will actually benefit your users. If so, then go ahead and do it. Otherwise, your time and efforts can be better used elsewhere.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.