December 12, 2003

(Continuation of our Florida Hurricane article on page five).

Conclusion
The Florida update is certainly the biggest and most important changes Google has ever implemented to its search technology in its short five-year history. However, it probably won't be the last either. Whatever sceptics are saying, it can only be hoped that the real reasons Google made those changes in its search algorithm is to improve the quality and relevancy of its results.

However, I would add that it's also in an attempt to remove all the unwanted 'spam-dexing' and the large amount of search engine clutter Google had in its massive database of over 3.5 billion pages, prior to November 15. Granted. The amount of work or expense some websites need to incur to 'repair' these damages can be important, in certain cases. However, it is imperative that the 'repairs' be done correctly, in accordance with the recommendations in this article.

If these corrections are done and implemented in the right way, at the end of December, these sites should enjoy many of the rankings they used to have, before the passage of "Hurricane Florida".

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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