June 13, 2006

Permission-based email marketing allows companies to develop and sustain relationships with their prospects and consumers by creating value. Permission marketing is about “turning strangers into friends and friends into customers” as Seth Godin likes to say.

The nature of permission marketing—building a relationship with a prospect or expanding the relationship with an existing customer over time—allows you to concentrate on the prospects and customers who are really interested in what you have to sell and are more than willing to become repeat customers.

The Five-Step Process of Permission Email Marketing
There is a simple five-step process in putting a successful permission-based email marketing campaign in place. This process is reviewed below.

1. Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.

2. Decide on the type and frequency of email communication you will be sending. We recommend sending at least a monthly newsletter. You can certainly send multiple newsletters if you sell different types of products. You can also send promotional messages offering a discount or coupon for a product or service.

3. Add a sign-up form to your web site so you can start collecting subscribers and import any existing lists of subscribers that have already requested your communications.

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