January 2nd, 2004

(Continuation of my 2004 predictions on page two).

New search engines to be born in 2004
After having successfully developed and deployed our paid inclusion search engine Global Business Listing in 2003, in 2004, we will begin the development of our new PPC search engine, Net Globe Media, which should be completed some time in the third quarter.

Although somewhat slightly different, Net Globe Media will operate on similar principles that Google currently uses for its AdWords program and will be similar to some of the features Overture offers. What will characterize Net Globe Media from its competition will be its drastically lowered bid prices and the way the ads can be rotated by its advertisers. There will also be an added tool to help you make the best bids on your ads, while lowering its cost at the same time, plus a few additional value-added features.

Where I see the SEO industry as a whole
After the Florida update and the many sites that got penalized in the process, I strongly believe that the SEO industry will probably 'endure' its largest shakeout ever in 2004. I feel that the search engine optimization firms that are serious, that have always and consistently produced good results for all its clients and the ones that constantly keep up with all the many changes in technology and new developments are the ones that will thrive in 2004.

And the others, the ones that resort to unethical practices or to techniques that are forbidden by the search engines will disappear. Google and many other major search engines are constantly developing new technology and algorithms, in an effort to detect that sort of thing and search engine spammers will get caught at their own game. As a result of all this, I think that the SEO's and the SEM firms that will remain after this shakeout will be stronger than ever, and will represent the best marketing investment a company can make today for 3 its online advertising programs.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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