June 18, 2004

SEO Commandment Number Eight:

Thou shall write compelling sales copy
Writing for the Web is a bit different than writing for print. If you want visibility in the search engines, you will have to include your important keywords a few times at strategic locations in your pages, writing text that flows well, but at the same time that is rich in keywords and key phrases. Without sounding repetitive, a normal page with about 750 words on it needs to contain from two to three times your keywords for that page.

Also, as stated in the following commandment, make certain you write a proper title tag that is descriptive of that page, and be sure to include your keywords in the title tag. It's also a good idea to write some attention-grabbing headlines. For a good article I wrote a while back on how to write good sales copy that will compel your visitors to buy from you, click here.

SEO Commandment Number Nine:

Thou shall always write good title tags
This is one of the most neglected activities of SEO, and yet it is still one of the most critical because it can make such a big difference! A well-written title tag has two functions: it helps your users know what the page is all about before they click on your link in the search results pages (SERP’s), and it also helps the search engines better index your page.

To get a better idea of what I mean, type in any meaningful keyword or key phrase in Google or Yahoo and look at the first 10 results that you see. Note that most (if not all) of these sites have a good description of what the page offers, all in the title tag. The title tag is the underlined snippet of text that you actually see written for each result. It is also what you see in your browser at the top.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

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