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Latest update on the Florida Dance

December 5, 2003

As most people have noticed by now, the last Google monthly update done in November, dubbed “Florida” has generated a lot of uproar amongst the business community and the Internet economy. This latest update is a clear example of the power of Google and what it can mean to a large number of commercial websites that depend on their rankings for the success of their business model and their viability.

As I have written in previous articles on this and as I was interviewed and quoted by the New York Post on November 27, I still believe that if your site has had little or almost no OOP penalties, in that case I would stay put and not do anything for the time being.

There are many old and well-established commercial websites that have lost considerable rankings and that suffered a staggering loss of traffic in the process. To the best of my knowledge, this is the largest and the most important algorithm change in the 5-year history of Google. Since November 15, Google has started to impose what some call the Over Optimization Penalty, or OOP.

It’s still a bit too early to speculate what effect the OOP will have on some sites, but it might suggest to me that it may indeed be a form of static penalty, meaning whatever modifications you make now will probably not get your site back into the top results, at least not until the next Samba!

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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