How to generate good, targeted traffic to any website
March 25, 2005
(Updated from our previous November 2002 article)
One of the biggest challenges in search engine marketing today is getting enough visitors to your website. Attracting good and targeted traffic entails a lot more than what most people initially think. Plus, there isn't one “standard” or perfect way to do it. Search engine optimization (SEO) is an art as well as a science. However, in many ways, when all the proper SEO techniques are used as a whole integrated process, they will in fact bring you a nice stream of targeted visitors.
To get you on the right track and in order for you to build yourself a good and regular flow of qualified and targeted visitors to your site, I have compiled in this article some of my favourite techniques and processes that I have been implementing since 1997 and they all work great, all the time. This is the nice part about “generic” SEO: once done correctly, it will usually yield long-term benefits, independently of the search engines regular changes to their algorithms.
Now since you want only targeted visitors that are only interested in the products or services that YOUR company offers, you don't want to spend some of your precious resources or energy in getting just anyone to visit your site. You only want visitors who are likely to be interested in what you have to offer. Thus, before proceeding, you should answer this simple and very basic question:
"Just who are my site visitors, targeted prospects or future clients?"
Are they businesses and companies in just about any industry, or are they professionals seeking a special product or service that your company offers? Who is your average visitor? Is he or she a regular consumer or a corporate buyer? If they are regular consumers, what is their approximate income level? What approximately is their age group? Which part of the country or of the globe do they come from? Is English their mother tongue? Could they possibly have visited your site before?
Maybe they already are your clients, which would make them repeat visitors, or, better still, repeat buyers. The more information you have at hand on your typical visitors and clients, the better you'll know how and where to find them. Keeping that information in mind will help you in better analyzing the following basic steps in targeted traffic building.
Directories and search engines
In the case of DMOZ (the Open Directory Project), Google’s directory is actually the same directory that was originally created by DMOZ itself, so being listed in the ODP is real important. You can read the DMOZ article I recently wrote on this website by clicking here.
Offer a free newsletter, directly on your site
A newsletter that is published regularly, either weekly or monthly, will effectively give them a reason to visit and re-visit your site, if you constantly update or add new content to it. If you’d like to see an example of how a typical newsletter can be put together, all you need to do is subscribe to my free weekly newsletter by simply dropping your email address in the little box to your right. My weekly newsletter is published every Saturday of every week.
Discussion groups & online forums
You'll find more than you ever knew existed just by doing a few online searches. If you want your online forum to be successful, try not to be self-promotional in your postings. Just be courteous, helpful and answer questions as they are related to your area of knowledge. Your real expertise will be perceptible to most of them and will help create repeat traffic. For self-promotional reasons, remember to include your site’s URL and your email address underneath your name.
Publish some of your own articles on other websites
You should ask that your contact information be present at all times, in order to give your readers a chance to ask you a question or help them post a comment. If you can get a link back to your site, it’s even better, as your site and their site will be relevant. Remember that Google always rewards sites with links that are relevant to each other.
Pay-per-click (PPC) campaigns
Article written by Serge Thibodeau,
Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact email@example.com to discuss certain reprint options that would be acceptable.
You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org
We strongly suggest you bookmark our web site by clicking here.
Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever!
Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.
Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.
You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.Powered by Sun Hosting Protected by Proxy Sentinel™ Traffic stats by Site Clicks™
Site design by GCIS SEO enhanced by Pagina+™ Online sales by Web Store™