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Coping with the Google Dance Syndrome

June 3rd, 2003

On a roughly monthly basis, Google updates its index of web pages. This means that pages which no longer exist may be dropped, while new pages that have been found may be added. The index update is also a time when Google may introduce new tweaks and changes to how its ranking algorithm works. For the average searcher, this changeover period goes largely unnoticed. Google generally acts the same way it always does, despite the fact that under the hood, its old catalog of web pages is tossed out and replaced with newer information.

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