June 3rd, 2003

Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. You can read a fascinating account of the findings in this transcript from a search engine panel held during April's National Summit on Web Credibility (a good catch spotted by the SiteLines web searching blog and later reviewed by Pandia). I'll revisit the report when it is formally issued. In the meantime, here are some quick comments based on what's already been revealed.

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