July 3, 2003

Overture finally unveiled its contextual ads program, called Content Match, officially this week. The program places Overture's paid listings on web pages, rather than within search results. Earlier this year, Overture told investors and advertisers that it intended to expand into contextual ads. However, Overture-competitor Google unveiled its own Content-Targeted Advertising program first, then last month the Google AdSense program expanded the number of sites able to carry Google's contextual ads.

To continue reading this news story on the Search Engine Watch web site, please click here.

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.