July 10, 2003

Blogging buzz is all about links, which are always increasing, and about Google rankings, which are largely based on link popularity. There's something wrong with this picture.

What about Joe surfer -- does he actually click on these blogs? The first two graphs below are based on page views of blogs. A blogging software company shows on-the-fly daily counts of their top blogs on a regular web page. We fetch this report at the same time toward the end of every day, and add up the counts to generate this graph. Each of the blog owners places a JavaScript clear GIF counter on any of his pages that he wishes. This technique means that crawlers and other automated devices tend to be excluded, which leaves real eyeballs using actual browsers.

We're interested in long-term trends. At Google Watch we suspect that the blogging buzz, fed as it is by perpetually-increasing linking juice, is not justified by the number of actual readers that these blogs receive. We started collecting traffic data for blogs on June 16, 2003. The first graph shows daily totals, while the second is based on weekly totals. The last day shown is always yesterday, and the last week shown is always the week that ended yesterday.

The average that defines the 100 percent line consists of all of the data shown on each graph, and is specified in the upper right corner.

Click here to read the whole story on Google-Watch.org

        

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