July 28, 2003

Overture Services Inc. on Monday announced a key advertising services and search deal with Knight Ridder Digital, the Internet arm of newspaper publisher Knight Ridder Inc.

The deal is one of the first major search agreements announced by Pasadena, California-based Overture, which in April closed its purchases of two Web search engines. Earlier this month, Overture said it was being acquired by Internet media company Yahoo Inc. in a cash and stock deal valued at around $1.6 billion.

Overture, best known for selling ad space linked to Web search results, is locked in an intense rivalry with No. 1 Web search provider Google Inc.

Under the agreement, Overture will provide its full line of services to Knight Ridder Digital for one year.

Overture will be the exclusive provider of both paid-placement search advertising services and Web search results -- business that an Overture spokesman said Google also had worked to win. Overture said it will join Google in providing contextual advertising services to Knight Ridder Digital.

Source: C-Net News

        

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.