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Yellow & white pages site back at InfoSpace

September 9, 2003

Streamlined Look-and-Feel and New Features Make It Faster and Easier Than Ever to Look up Businesses and People Online.

InfoSpace.com today unveiled a major renovation designed to establish the site as a leading destination for Internet yellow pages and white pages information. The new site was built from the ground up with end users in mind and seeks to make it as fast and easy as possible to locate and research businesses and to find people.

The new InfoSpace.com interface is simple and easy to navigate with the search box featured prominently in the center of the home page. Easy access to popular directory-related services such as maps and directions, reverse lookup, Web search, and public records is provided in the pronounced left-hand navigation bar. The new look-and-feel is the result of usability testing conducted with independent third-party experts and has received exceptionally high marks from users for convenience, ease of use and clarity.

New customization features include the ability for users to set default locations for both yellow and white pages lookups. Once saved, the default location appears automatically every time the user accesses the site from the same computer, allowing users to conduct local lookups by filling in a single field. Unlike other sites, InfoSpace.com does not require users to register to take advantage of this feature. The new InfoSpace.com is also faster, with performance enhancements that have improved yellow pages load times by as much as 80 percent and white pages load times by as much as 40 percent, compared with the previous version of the site.

"Today's release marks the latest of several recent product launches designed to make it faster and easier than ever for users to find information, businesses and people online," said Brian McManus, executive vice president, Search and Directory, InfoSpace, Inc. "By delivering innovative features and a superior end user experience, backed by the most robust and comprehensive data sources available, we see an opportunity to advance online Web and directory searching while creating revenue opportunities for merchants." The new InfoSpace.com offers:

-- Yellow Pages: With one of the most comprehensive directories of US-based local and national businesses available, InfoSpace.com makes it easier for users to find merchants offering needed products and services.

-- White Pages: Users can look up phone numbers and address listings for friends, family members, colleagues or past acquaintances located anywhere in the country. Plus, the InfoSpace.com white pages directory has logged more than one million user-generated updates over the past five years, resulting in listings that are more complete and up-to-date.

-- Public Records: InfoSpace.com makes it possible to find and research individuals with one of the largest and most accurate public records databases in the U.S. Flexible subscription pricing broadens the appeal of in-depth searching.

-- Web Search: Innovative metasearch technology brings together the best results from the Web's most popular search engines, making it easier to search more of the Web.

-- Maps and Directions: Users can access full color maps and turn-by-turn driving directions for addresses in the U.S. and Canada. With a single click, users can launch a map directly from white or yellow pages records.

-- Browse Categories: The browse categories feature allows users to search categories of merchants to find the right business offering the products and services they need.

-- Reverse Lookup: Reverse lookup allows users to find names and addresses corresponding to any given phone number.

-- Near an Address: Users can find businesses located nearby by searching for listings closest to a specific address or from a city center.

-- Email Search: A robust directory of email addresses for people worldwide.

-- World Directories: World directories provide users with online yellow and/or white pages information from over 75 countries.


Source: MSN Money

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