December 15, 2003

Integration of GO TOAST's Leading Paid Search Technology Tools and the Award-Winning Atlas(TM) Digital Marketing Suite to Create Central Reporting and Analytics Platform for Digital Marketers.

GO TOAST's tools enable online advertisers to manage thousands of keywords and search engine marketing campaigns simultaneously across all major domestic and international paid search engines, including Google AdWords, Yahoo!'s Overture, FindWhat.com and Espotting, among others.

These digital marketing tools will be fully integrated into the award-winning Atlas(TM) Digital Marketing Suite, creating a central reporting and analytics platform for digital marketers.

"Search has always been a central component of our digital marketing offerings. This segment, however, has emerged in importance and become increasingly sophisticated," said Brian McAndrews, president and CEO of aQuantive, Inc. "To best serve the growing list of Atlas DMT clients, we felt it was necessary to strengthen our commitment to the rapidly growing search engine marketing segment. GO TOAST does that and more."

"Demand for one solution that integrates all digital marketing data, including that generated by search marketing activities, has been number one on our clients' wish lists. GO TOAST has emerged as the clear leader in paid search management and optimization. We believe that the winning combination of the Atlas Digital Marketing Suite and GO TOAST's search engine marketing tools is exactly what many customers want," said Ona Karasa, chief operating officer of Atlas DMT. "This combination is a home run for marketers, as all of their digital marketing campaigns, including search, will be able to run more efficiently through one central reporting and analytics system."

Founded in 2001 to address the growing need for online marketing management tools and services, GO TOAST's tools optimize an extensive base of clients' bids and positions in leading paid search engines. GO TOAST offers Rules-Based Bidding(SM) along with exclusive conversion tracking tools, comprehensive Web analytics and completely automated paid search campaign management.

Under the leadership of Founders Dave Carlson, CEO, and Frank Watervoort, CTO, GO TOAST has grown rapidly, similar to the search engine marketing sector as a whole. The privately held company is profitable and revenues are estimated between $3 and $4 million for 2003. Today's acquisition is expected to be accretive to aQuantive's earnings.

"Atlas DMT has established itself as the leading third party ad serving and campaign management system for marketers. The addition of GO TOAST's paid search engine management and optimization tools further positions the Atlas Suite as the most compelling solution in the marketplace," said Carlson. "We're very excited at not only the opportunity to join forces with a clear leader in the digital marketing space, but at the strong benefits this acquisition provides for both GO TOAST and Atlas DMT clients."

Integration of the Atlas Suite and GO TOAST's tools is already underway. Currently, more than a half dozen leading advertisers are participating in a trial utilizing the combined technologies to manage search engine keyword and bid management strategies. An update of the overall integration, along with financial information about the transaction, will be provided during aQuantive's fourth quarter earnings conference call scheduled for late January 2004.

Source: Go Toast Inc.

        

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