July 2, 2004

Ask Jeeves UK teams up with search engine Kelkoo to add a Product Search facility to its list of 'smart' search tools.

Product Search is designed to enable easier search across a variety of shopping categories and comes on the back of comprehensive research into peoples online and offline shopping behaviours.

Through the new 'smart' tool, shopping-related queries are immediately tagged, which then automatically deliver visitors to a Product Search results page.

Using its natural language capabilities to identify what stage of the shopping cycle, a customer is in - finding, researching or buying - Product Search then tailors the search according to their request.

Added features of Product Search include product feature comparisons, product price comparisons, links to online stores that sell the product as well as clarification and sorting tools.

The new search product will be powered by Ask Jeeves Teoma search technology, its natural language processing algorithms, and product search tools supplied by Kelkoo.

Online shopping comparison service Kelkoo launched its new product search division last month, and headed up by former marketing director Dorothea Arndt.

Bought by Yahoo in March for EU475m, the company said that its product search accounted for more than 30% of its fourth quarter revenues last year.

Aylin Savkan, vice-president of marketing for Ask Jeeves said: "Product-related searches require a different approach than general Web searches. Our intuitive new shopping tool guides users directly to the right product information at the right time."

Google currently has a shopping search feature called Froogle, which integrates the search engine's relevancy ranking system to provide the results, then links directly to sites selling specific products.

Source: Net Imperative

        

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