July 21, 2004

Google’s acquisition of Picasa last week resulted in a dramatic increase in the nummer of visits to its website.

These statistics come from Hitwise, an online competitive intelligence service.

The company's software, which enables consumers to organise and share photographs online, complements Google's ongoing mission to organize the world's information and make it universally accessible.

When Google placed a link to Picasa on the Google UK homepage (www.google.co.uk) on July 16th, Picasa experienced a staggering 6,000% increase in visits among UK sites.

Key points

--- Picasa increased its rank among all sites from # 16,300 on July 9th to # 313 on July 16th.

--- On July 16th, Picasa was the 2nd most visited site within the Hitwise Photography category (up from # 152 the previous day), ahead of Jessops, Kodak and Canon.

--- On July 16th, Picasa received over 45% of visits from Google.co.uk (up from less than 10% a week earlier), with 25% originating from Google.com

Source: Net4NowT

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