Google's Browse by Name feature

September 9, 2004

Google's latest update of its toolbar includes a Browse by Keyword feature.

Looks like Google is trying to assure placement within the browser one step at a time. The latest update of the Google toolbar includes �browse by keyword,� meaning if I type in �how do I kill this hangover� into my IE URL field, I will get Google resutls for the response.

Keyword browser searches are not new, and most PC�s defulat with a partner for this function (HP/Compaq and Yahoo for example), however, Google adding it to the toolbar only kicks up the steam of the search browser wars.

SlashDot reports �The newest release of the Google Toolbar (Internet Explorer only) comes with a Browse by Name feature. It lets you enter keywords in the browser address bar, and when Google decides this is a sure bet you will be directly forwarded to the right page. Is this the return of Internet Keywords?�

Google toolbar seems to serve the number one most relevant site for this function. I would do otherwise, serving Google search engine results along with Google AdWords ads to further distribute the Google SERPS to users.

Source: Search Engine Journal

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