Google updates its Picasa photo management tool

January 18, 2005

Google releases Picasa 2.0, a photo management software that's free. Picasa 2.0 makes it simpler for people to edit, organize and share digital pictures.

Google�s new version of Picasa offers photographers of all skill levels easy-to-use tools that automatically organize even the largest photo collections on a PC and turn average snapshots into great pictures.

Picasa was founded in October 2001. In May 2004, Picasa announced a technology partnership with Google�s Blogger service to make publishing digital photos with Blogger faster and easier. Google then acquired Picasa in July of 2004.

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�With Picasa 2, we�ve made it easier for people to organize, improve and enhance their photographs, as well as create photo CDs, personalized slideshows, desktop collages, and much more,� said Lars Perkins, General Manager, Picasa, Google Inc.

�Digital photos are an important and growing category of personal information, and Picasa is in line with Google�s commitment to develop advanced technologies that further help users to find, organize and share information that�s important to them.�

New and improved features of Picasa include:

--- Advanced editing tools - Fix pictures with more powerful tools, 12 photographic filter effects, color and lighting adjustments, red-eye removal, photo cropping and straightening.

--- Improved organization - Add captions, quickly and easily search across all photos on a computer, attach labels and stars for better photo organization, reorder pictures and clean up cluttered folders.

--- Backup capabilities - Archive photos from a computer to a CD or DVD, save photos on an external drive, and create gift CDs with personalized slideshows.

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--- Customized prints- Print at home with standard sizes, or order photo prints by uploading pictures to Ofoto, Shutterfly, Snapfish, and Walmart.com.

--- Enhanced sharing features - Email photos via Gmail (and other email clients), upload photos to a Blogger blog, and send and discuss photos in real-time via Hello�, Picasa�s free peer-to-peer software, available at http://www.hello.com.

Source: Search Engine Journal

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