Will Yahoo launch its own version of AdSense?

March 10, 2005

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There are many rumors, some of them coming from reliable sources, that Yahoo could soon enter the contextual advertising market.

According to many, Yahoo is about to create an advertising distribution network that would compete head-on with Google's AdSense.

AdSense is the program that places paid-advertising from Google on millions of private web-sites and Blogs based on keywords found in their content. It is a remarkably popular program as it allows webmasters to passively earn income from their sites.

Yahoo recently announced the merging of its various search divisions under the corporate roof of Yahoo Search Marketing Services. Its first major release was the opening of the Yahoo Application Programming Interface, a resource which allows programmers to develop Yahoo specific tools.

One week later, over twenty new public-use tools have been registered through the API. Next, Yahoo opened a small business resource center offering SEO and SEM tips along with at least a half-dozen well written pitches for Yahoo services.

Lastly, Yahoo has setup �publisher.yahoo.com", lending weight to the speculation that sub-domain could house a contextual distribution program similar to Google�s AdSense.

Source: Search Engine Journal

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