Comparing Google's revenues to Yahoo's

April 20, 2005

Get the most dependable Linux or Windows Web hosting at the lowest cost. Domain names at only $5.99 for a whole year. Click here to learn more.

Yahoo posted its first quarter 2005 results today, with revenues of $821 million, excluding traffic acquisition costs (TAC).

I just finished my online ad projections and have been looking at the revenue streams of players like Google and Yahoo very closely.

Several financial analysts have projected that half of Yahoo!'s revenues come from search, and another 30% comes from the sale of banner ads.

The inevitable comparisons to Google come up -- Yahoo! doesn't have the search traffic and publisher network that Google has, and so lags in search revenues.

But what I like about Yahoo!'s strategy is the robust nature of it. It can tap into multiple revenue streams -- especially emerging branding dollars that come with video and rich media ads. In contrast, Google is a one-trick pony (albeit, it's a very nice looking pony.)

This brings up the possibility of Google starting to tap into all of those burgeoning branding dollars. Google has relationships with over 200,000 advertisers and thousands of Web publishers taking text ads.

How hard would it be for them to start taking and placing banner ads through AdSense? I expect that Google will enter the banner ad network market within the next year and a key question will be how they will ensure the quality of that network for advertisers.

It should be interesting to see how quickly the Google pony learns new tricks.

Source: Forrester Research Blog

[an error occurred while processing the directive]

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Tired of receiving unwanted spam in your in box? Get SpamArrest� and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting Sponsored by Avantex Traffic stats by Site Clicks�

Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca

Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
email: info@rankforsales.com