Pay-per-Call working well and considered a success

June 13, 2005

[an error occurred while processing the directive]

AOL says its Pay-per-Call business model is a success.

Pay-per-Call is ultimately a key to local for SMEs, but this model will likely be adopted by large advertisers (i.e., the cruise operator) sooner than mass adoption by SMEs.

Cruise Operator started in February by testing pay-per-call ads within the FindWhat network and was intrigued but �not blown away� by the results; new calls came in and some new business was booked, but the volumes were low.

But a few months later, AOL announced that it would begin offering pay-per-call advertising using a platform by Ingenio. Monahan decided to do a trial run on the AOL network with an ad that routed calls to two of the agents affiliated with his company.

�I was stunned by the response,� he says. �We got 20 phone calls in a day. Four were solid prospects who wound up booking cruises, and one other was for a group vacation for 16 people�eight cabins.�

When he spoke to DirectTips, he had just enlisted 18 more agents as a call group to rotate the job of taking calls from the ads�which also expanded to include more keywords and phrases, including �Caribbean travel�.

Note that in the article the interviewee sees pay-per-call as something of an �antidote� to click fraud.

Source: Search Engine Journal

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Tired of receiving unwanted spam in your in box? Get SpamArrest� and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting Sponsored by Avantex Traffic stats by Site Clicks�

Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca

Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
email: info@rankforsales.com