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iFilm and Blinkx.tv ink deal

June 15, 2005

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Blinkx announces it has inked a deal with iFilm to provide video content to Blinkx.tv users.

Under the terms of the partnership, Blinkx will be able to search rich media content available at iFilm , a leading video-entertainment destination, offering content across a variety of channels including movies, short films, TV clips, video-game trailers, music videos, action sports as well as its celebrated Viral Videos collection.

iFilm also enjoys content distribution partnerships with Yahoo Video Search and AOL SingingFish. iFilm streams millions of videos to browser-enabled PCs, set top boxes and mobile devices.

The iFilm Network serves 20 million viewers and delivers approximately 50 million video streams monthly.

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Blinkx.tv, the only search engine optimized for rich media, will enable users to quickly and easily access content in iFilm’s huge library of the best video on the Web, on-demand.

Widespread use of broadband, in conjunction with Blinkx’s advanced search capabilities and iFilm’s content, makes the union between the two companies a smart and progressive match from the user perspective.

Expedited by broadband, Blinkx’s unique contextual search capability enables users to effortlessly navigate iFilm’s extensive library, finding whatever music, video game trailer or television clip they are looking for.

Blinkx.tv allows users to jump inside iFilm’s video archive, use everyday language and arrive at their video segment of choice.

“We are thrilled to offer our extensive collection of video entertainment to Blinkx and further extend the iFilm experience,” said Blair Harrison, CEO, iFilm. “Blinkx’s automated approach allows us to meet our shared aim of delivering the best entertainment and content to our users.”

Source: Search Engine Journal


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