The way doctors search with Google

June 16, 2005

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Patients trust Google almost as much as their own physician. Now let's take a look at how doctors themselves use it.

Not surprisingly, they too find the search engine results very useful.

Kevin MD and California Medicine Man have nice summaries on Google use by doctors, and I will add a little bit of my experience as well.

Google Image Search is very helpful, especially when you are reading on some "dry" subject from a book without illustrations. Also, you can check out the web page that Google shows below the image (when you click on it).

Sometimes this can lead you to very interesting websites which are otherwise hidden on page 20-30 from the regular search results. We are all visual creatures and clinical images are definitely helpful.

Leasing links to your website will boost your search engine visibility

The image search was one of the reasons we started the Clinical Cases and Images project to share typical and not-so-typical cases. It was very rewarding to find the clinical images that we posted (like cardiac tamponade) on Google and Yahoo searches.

Google Scholar employs the same page rank algorithm used by Google to weigh the significance of a particular article. The problem with the Scholar is that it lags behind PubMed in updates.

For example, if you search for a topic and the article was published several months ago, it will not appear in Scholar but it will show up in PubMed. Anyway, search for "scholar" and Google Scholar will be the first hit on both Yahoo and Google.

Using "differential" or other medical terms to sort out the commercial websites is very useful. The other option is to go by the source, like "search term" + "NEJM", "AFP", "Merck manual", "eMedicine", etc., just like Kevin mentions it in his post.

Google aslo offers personalized search that you can use to shift the slider to "Max" to leave the commercial websites out.

Source: Clinical Cases and Images Blog

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