In China, Baidu's popularity beats Google

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In China, Baidu's popularity beats Google

August 30, 2005

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Chinese search engine Baidu increased its market share in Beijing by 10.8 percentage points to 52 percent, as reported by a survey conducted by the China Internet Network Information Center.

Google Inc.'s share was at 33 percent, as the American Internet search engine kept its customer base steady while the overall market grew, said the survey, seen Tuesday on CNNIC's Web site.

As China's Internet population hit 103 million by June, second only to the United States, the survey findings show Google and Baidu combined to hold 80 percent of the market in Beijing and Shanghai, and 75 percent in Guangzhou. The three cities account for most of Chinese Internet use.

In January, Google held the largest market share in the three cities covered by the survey, the report said, but gave no specific figures.

CNNIC's survey found that now Baidu holds a 43.9 percent market share in Shanghai compared to 38.2 percent for Google. In Guangzhou, Google's market share was 28.7 percent while Baidu's was 48 percent.

Last year, Google bought 2.6 percent of Baidu.com, a move outsiders thought might lead to the American giant taking over the tiny Chinese startup.

The company has recently set up an office in Shanghai, in preparation for expansion in China and obtained a Web address under the country's China domain, http://www.google.com.cn.

Still Baidu.com remains independent, striving to become Google's Chinese-language equivalent.

Source: Softpedia.com

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