Yahoo merges all its European search properties

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Yahoo merges all its European search properties

September 20, 2005

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Yahoo has decided to merge all of its European search properties under one business name, Yahoo Europe.

In 2003, Yahoo bought the PPC search engine Overture, which itself had previously acquired AltaVista and AlltheWeb earlier in that same year.

Signalling an increased interest in paid search, Yahoo named Overture Europe's current regional vice president and managing director, Stephen Taylor, as the head of Yahoo Search Europe.

Dominique Vidal, a regional VP and managing director of Yahoo Europe said:

"The creation of this new role marks an important step towards the ongoing synergy of Overture and Yahoo Search in Europe and reflects Yahoo's ongoing commitment to introducing the next generation of search technology and products for advertisers, publishers and users alike."

Yahoo has been rebranding its various international divisions over the past six months starting in North America with the introduction of Yahoo Search Marketing Solutions (why sms?) in early spring.

It plans to merge its other international units, with the exception of Japan and Korea, before the end of the year.

Source: Lil Engine

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