Amazon to start selling books by the page

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Amazon to start selling books by the page

November 4, 2005

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As proof that Google is shaking up the book publishing industry, now Amazon wants to start selling book downloads by the page.

Amazon's project initiative will create a system of selling books that's similar to how Apple Computer sells music through its iTunes site at apple.com/tunes.

Book publishers have been extremely reluctant to embrace digital technology out of fear of being crippled by the illegal downloading that has hurt the music business, said Pat Longstaff, associate professor at Syracuse University, who does research on communications technology.

She said the appeal of digital books may be limited at first.

"For scholars and people who are only interested in specific information, that is probably a good market in the near- to mid-term," she said. "For other people, it's going to take a while longer. Somehow, downloading a single chapter of a mystery novel doesn't cut it."

Through a service called Amazon Pages, Amazon will allow people to "inexpensively" buy chapters from a book and read them online, the company said in a statement.

Customers will get complete online access to the book through another service called Amazon Upgrade. Both services are an extension of Amazon's existing search within a book program. The company, which didn't specify prices, didn't return phone calls for comment.

"Amazon Pages and Amazon Upgrade leverage Amazon's existing Search Inside the Book technology to give customers unusual flexibility in how they buy and read books," said CEO Jeff Bezos.

"In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere."

Random House will also allow online viewing of its books on a pay-per-view basis. It will negotiate separate agreements with online book sellers, search engines and other Web sites, the company said in a statement.

Source: The Street.com

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