Google still the search leader

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Google still the search leader

January 9, 2006

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Last November, Google maintained its lead in the search market with almost 40 percent of all the searches submitted.

On Monday, comScore Media Metrix released its monthly analysis of search activity across the major search engines.

comScore's report reveals Yahoo and MSN are trailing Google with a considerable difference.

Specific findings from the November monthly analysis include:

-- Americans conducted 5.15 billion searches online during November 2005, up 9 percent from November 2004.

-- Google Sites garnered the most searches in November 2005 with 2.05 billion searches measured, followed by Yahoo! Sites (1.52 billion searches), MSN-Microsoft Sites (728.8 million searches), Time Warner Network (446 million searches), and Ask Jeeves (336.3 million searches).

-- Yahoo! and Google continued to battle for supremacy in the toolbar search arena. Yahoo! Sites received 48.5 percent of toolbar searches, edging out Google's 46.4 percent share. While Yahoo!'s competitive edge is noteworthy, toolbar search activity represented only 12 percent of total searches in November.

Source: comScore

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