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Rebuilding your website after the hurricane, part 2

December 12, 2003

(Continuation of our Florida Hurricane article on page one).

It is hoped you will profit from my advice. Since November 26, I have been 'repairing' many sites that received the Over Optimization Penalty or OOP. If your site did get the OOP, I will offer some advice on how you can fix that, and prevent it from happening again down the road. Additionally, if you are already participating in a link exchange program, or if you're contemplating one, read the section in this article: The new linking strategy.

Removing the rubble after Hurricane Florida
By now, it's very clear what Google has implemented in its new algorithm and how to prevent yourself from falling victim, either now or later. One thing is certain: the 'good times are over' and from now on, only the best optimized sites, ie: the ones that Google approves of, will maintain the original rankings they had, prior to update Florida.

First, you need to make certain and carefully determine if the OOP was implemented on all your site's pages, or just a few of them. So far, in 90% of the sites I have seen that received the OOP penalty, most of them were affected to only some of their pages. The other 10% will have to be completely revamped, from a search engine optimization point of view.

Note that all the sites we have worked on which did receive the OOP were sites that our competitors optimized, before the owners of these sites came to see us, understandably upset their sites could not be found anymore, using their previous search terms.

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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