December 12, 2003

(Continuation of our Florida Hurricane article on page two).

You can determine if your site had any OOP penalty applied in any way by simply entering your keywords in a Google search, but you will need to add an -exclude for a unique string of characters. Example:

Your main keyword or key phrase -blahblahblah

The -blahblahblah string of text doesn't matter one bit; it's simply a string of nonsense characters; you can type in anything you wish and it will work! What is important is that you put the "-" character, which informs the Google algorithm to exclude the new spam filter which appears to cause the OOP penalty.

After running this simple test, if you see your page reappearing back under these conditions, it's highly likely the OOP is in effect for that particular keyword or key phrase on that page.

Note that there is a possibility Google might modify how this type of search works, in an effort to prevent some people from seeing the results, but without the penalty filter. However, at the time I wrote this, that search technique enabled me to detect which of the penalized web pages have been affected by the OOP, so it is a pretty fairly accurate test.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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