December 12, 2003

By now, probably just about anyone that has a website did noticed that Google made some drastic and major changes to its search algorithm, when it began the regularly scheduled monthly update of its massive database, consisting of about 3.5 billion pages. This one was dubbed the "Florida dance". Others prefer to call it the 'Devastating Florida Hurricane".

No matter how you want to call it, hundreds of articles, theories, wild guesses and just plain gossip have circulated since Google implemented its new 'spam filter', on around November 15, 2003. There were even some wild allegations in the press of a Google conspiracy, in an effort to maximize the sales of its AdWords PPC program.

On November 26, Stephen Lynch, journalist of the New York Post called me and conducted a phone interview try, to better understand how small and medium-size businesses can cope with this disaster, and published the results of its findings the next day.

I have even written a number of articles, offering my analysis, both on Google's new spam filter, as well as the way the Florida update behaved.

If your site suffered some major hurricane damage of the F-5 category, or if you just lost a few positions on some of your keywords or search terms, this article will help you repair a lot of the damage the 'Google Gods' have caused to your website.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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