Our SEO articles, resources and information section was created to
help our clients and anybody wishing to learn more about SEO get a better
understanding of the complex world of search engine optimization (SEO)
and its often obscure corners. It should give our users a better understanding of what
we do at
Rank for $ales.
In this
section, you should be able to find anything you need to know about
Search Engine Optimization (SEO) and how to make certain that your
website gets placed at the top of SERP's (Search Engine Results Pages).
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The rundown on 301 and 302 redirects
The critical subject of redirecting a domain name to another has
always generated a lot of controversy and has been the center of debate
for many webmasters for almost as long as the Internet has come to
existence. The need for having a site redirected to another URL can be based
on many factors. One valid reason for doing this could be if you have
a website and if your company name happens to be the domain name
for your site. In order to make your site more keyword-rich in the
search engines, you might want to seriously consider changing your
domain name to another one.
Is it OK to buy links? Is it safe to do it?
The subject of buying one-way links is a controversial subject at best.
A lot has been said about it in the past, especially now after Googles
Florida and Austin updates. Depending to whom you talk to, you are likely
to get opinions that range from dont do it to its now OK to do it.
So whats the average site owner or small business to do?
Boosting your visibility through a news section
Every week I receive numerous questions about how a person can increase
his or her website's visibility in the search engines and the correct way
to perform such a delicate task. For those of you who have been studying
SEO for some time, by now you must have realized that search engine
optimization (SEO) is a science, as well as an art.
The 10 steps to get in the SEO "Hall of Shame"
Most people have heard of the hall of fame, but to many, the "hall of shame"
may not be as well known. My goal in this article is to help ensure that you
never have an opportunity to be in it, not even from a distance! This article
is another way of saying: The 10 steps to avoid at all times, in preventing
a site penalty or ban from the search engines.
The importance of usability and SEO
While usability features are primarily intended for your end users,
you should also think of the search engine robots (spiders) that will
regularly come to visit your site, in an effort to index and refresh its
pages. To make a site that is both friendly to your users and to the search
engines, you always have to think in terms of usability.
How to seriously increase your site conversion rate
Having a lot of traffic that is of good quality and well targeted is the
whole idea of having a site well optimized. If you do get all of that, it
would mean your site brings you a lot of sales and that your online business
is successful, right? Well it would be too easy if that were true. Most
experienced and serious business owners that have any kind of presence on
the Web will also tell you of the importance of having a Website that
converts well. No conversion equals no sales. Sad in deed, but so true.
5 steps to successful SEO and e-commerce
Building an efficient and successful e-commerce website takes a lot of
learning, preparation, tweaking and, most of all, dedication. If you
follow these five simple steps, it should greatly simplify your life
so you can get on with your real job of managing your business and e-commerce
storefront.
Optimizing a website for your local market
Having a site globally optimized for certain keywords is great, if
you happen to have a business that sells its products or services all
over the planet. But what if your industry is a local one, or if the
products you sell only cater to a specific city or county? Does it make
sense to be in competition with hundreds or even thousands of other
companies like yours when dealing for a local, smaller market? Get all
your answers here.
Ethical practices in search engine optimization
Unfortunately, the marketplace today is still littered with many
unscrupulous search engine optimization firms that claim to be experts
in the field. During my day-to-day job as an SEO, I often encounter
so-called search engine marketing companies, SEO firms or individuals
that always promise you the world but fail to deliver any worthwhile
results or any serious ROI. This article tells you the right way to
do it.
Give your site visitors what they want and they will buy
When companies and IT departments need to build a new website or have
the old one redesigned, they often disagree or are not certain how they
should be doing it, since they most likely don't have the right information
they need on the subject. This article is a bit away from search engine
optimization
but still carries the same amount of importance if a corporate site is to
be successful.
The correct way to write your meta description tags
In case you dont know it, the meta description tag or Meta Desc as
we call them are what people searching the web will see in the SERPs
(Search Engine Results Pages). That, along with your important title tag
information I explained in one of last weeks articles on this website.
Simply put, the words placed within your meta description tag can help a
page to rank higher in the search results, if done correctly.
Twelve steps in writing a truly compelling sales copy
If you have finally succeeded in positioning your website to the top of
the search engines and if it brings in a lot of good and well
targeted traffic, your next step is to write or have your site
designer write compelling and powerful sales copy that will convince your
visitors to buy your products and services.
How to increase your ROI with powerful title tags
Some of you probably know that the majority of search engines today
place a considerable importance on the HTML title tag, making it one
of the most important tag on all the pages of your website ux research curso de Ebac Online. It is safe to
assume that you also probably know that title tags appear in the
search results for most of the major search engines such as Google and
AltaVista and even large search directories such as Yahoo, making the
title tag even more important.
Using headlines in empowering SEO
One of the least-known techniques in professional search engine optimization
(SEO) and one of the most powerful is the use of headlines. For
more than a century, newspapers have used them to their best advantage.
The reason they are still using them today is simply because they work!
Headlines can have the same, attention-grabbing features in SEO. An added
bonus is the ability to incorporate your important
keywords and key phrases
in them.
Using link popularity to your best advantage
We keep hearing of link popularity quite a bit and many
SEO articles and related SEO resources talk about it at one time or another. What does
it all mean really and what can it do for the average website? Is it really
all worth the time and effort to participate in a
reciprocal link exchange
program in the first place? And finally, what can be done to increase ones
visibility on the Web without going on an all-out link fishing expedition
as they are called sometimes?
There are no shortcuts to effective SEO
Ask anybody that has been involved with professional search engine
optimization (SEO) for a reasonable amount of time and they will all tell you that
effective SEO is a never-ending and very time-consuming process that takes
months if not years to be truly powerful and effective. Without a permanent
and standard optimization program in place, satisfactory and reliable
search engine ranking results are impossible to attain.
Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003
Unless otherwise specified, all content and material on this site is
copyrighted by Serge Thibodeau of rankforsales.com and may not be
reproduced by any means without express written permission. Using my content
without permission is a theft of my work. Please contact
sthibodeau@rankforsales.com
to discuss certain reprint options that would be acceptable.
You can read some of Serge Thibodeau's exclusive comments that
are not posted on this website. Visit his personal blog by
clicking here.
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Rank for $ales strongly recommends the use of
WordTracker
to effectively identify all your right industry keywords. Accurate identification of the
right keywords and key phrases
used in your industry is the first basic step in any serious search engine optimization program.
The keywords you think
are the best may be totally different than the ones recommended by WordTracker.
Click here
to start your keyword and key phrase research.
You can link to the
Rank for Sales web site as
much as you like. Read our section on how your company can participate in our
reciprocal link exchange program
and increase your rankings in all the major search engines such as Google,
AltaVista, Yahoo and all the others.
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