The Search Engine Professionals at Rank for $ales.com --- In business since 1997.
Back to our Homepage SEO Tips that will make a big difference in your rankings and our most popular ** How To ** section The most common myths about SEO -- Read what the experts have to say about today's most common SEO myths and misconceptions Frequently Asked Questions to Search Engine Optimization and Positioning Search Engine Optimization Industry News -- Stay in tune with the most recent developments in search engine technology and the SEO industry Contact Rank for $ales today and get your site's rankings high in the engines-- Right where they should be!

  SEARCH FOR:   CITY or STATE:

Search this site


SEO Articles, page 5

Our SEO articles, resources and information section was created to help our clients and anybody wishing to learn more about SEO get a better understanding of the complex world of search engine optimization (SEO) and its often obscure corners. It should give our users a better understanding of what we do at Rank for $ales.

In this section, you should be able to find anything you need to know about Search Engine Optimization (SEO) and how to make certain that your website gets placed at the top of SERP's (Search Engine Results Pages).

For Search Engine Marketing articles, please click here. We strongly suggest you bookmark our web site by clicking here.

SEO articles

Section One       Section Two       Section Three

Section Four       Section Five (you are here)

The 10 Do's and Don'ts of SEO
Here's something that is fast to read and does the job! "The 10 do's and don'ts of SEO". Five techniques you should always do to push your site at the top of the search engine results pages (SERP's) and keep it there, and five things which you should always avoid doing, to protect your site from a possible penalty or risk it from being banned altogether.

Why you should always avoid cloaking
When building, implementing or optimizing a website, you should always avoid at all costs any form of cloaking, since those techniques are strongly forbidden by most major search engines today, with very good reasons. However, before I start explaining to you why you should always avoid cloaking, let me give you a brief introduction to the rather complex world of cloaking. Click here to read all about this.

Bayesian spam filters
On November 26, Stephen Lynch, journalist at the New York Post picked up the phone and initiated a telephone interview with me about an article I wrote on the previous day. The article was in relationship to the current November Google update dance, dubbed �Florida�. (Read all about Bayesian spam filters in this article).

The Google API's and their uses
Lately, I�ve been getting a few questions about the Google API�s. Although mostly intended for Web developers, search engine implementations or Internet applications that query the Internet using the Google database, Google�s API could be of some help for you, depending on your general level of knowledge or expertise in Web technology and your programming skills.

A diamond mine, just waiting for you to harvest
You have invested considerable amounts of money in search engine optimization for your website. You might even participate in a PPC (Pay-per-Click) campaign or other forms of advertising. Yet, you would like to know just who, when, how and where did they go while visiting your site. Maybe you are also asking yourself the eternal question: Did they buy from me? If not, why did they leave without buying anything?

How to move a website from one server to another
For some reason, you aren�t happy anymore with your current Web hosting provider. Possible reasons might be there�s too much downtime, their servers are overloaded and too slow, or maybe you found a better deal with even more features elsewhere. Whatever the reasons, moving your site from one server to another could be a very simple and easy process, provided you keep a few important considerations in mind.

The latest on update Austin
Some of the websites that haven�t been hit too hard in Google�s Florida update (November 2003) got hit real hard on or around January 23. Google�s latest update is called Austin, and they are beginning to �sound� like elections!

The Google Hilltop Algorithm
In contrast to Google's PageRank� algorithm, Google's Hilltop determines the relevance and importance of a specific web page determined by the search query or keyword used in the search box. In its basic, simplest form, instead of relying only on the PageRank� value to find �authoritative pages�, it would be more useful if that �PR value� would be more relevant by the topic or subject of that same page.

How to use Wordtracker creatively
One of the most powerful tool you can use in the search engine optimization process of any website today is Wordtracker, yet it's also one of the most misunderstood. The only way to carefully research your keywords and to avoid optimizing your site for the wrong search terms is to make a complete analysis of your most common search terms used in your industry, with the help of Wordtracker.

Drop your e-mail address
& get our free weekly newsletter

The new and improved Yahoo
On February 18th, Yahoo implemented serious changes to its search directory, in an effort to better compete against Google and, to a lesser degree, MSN. Since that day, I�ve carried out extensive testing with Yahoo and, so far, I like the new features implemented on their search property. I think the changes represent some positive improvements, both in the quality of the results and in their relevancy.

The 10 Commandments to Successful SEO
Even if Google has been tweaking and fine tuning its search engine algorithms almost daily since it started two of its largest updates ever last November and just last January, one thing remains constant: there are things in SEO that you need to do and others that you absolutely need to avoid. These 10 commandments will tell you exactly what to do, and how to do it.

Why SEO is a science as well as an art
By definition, SEO (Search Engine Optimization) is the science and art of achieving higher visibility across today�s most important search engines. Such visibility needs to be delivered to the users on a carefully selected and pre-identified list of highly relevant keywords and key phrases to be really effective. Discover the delicate balance between art and science, and between man and machine in this document.

Effective domain name selection and your rankings
If you think the selection process and the name you have chosen for that shiny new domain name won�t make any difference in the search rankings of your new or existing website, think again. Today more than ever, all search engines do carry a lot of weight to the keywords or key phrases that are present in your domain name.

More on the Robots exclusion protocol
Back in the spring of 2003, I wrote an article on the Robots exclusion protocol that generated a lot of emails and many questions. I am still getting them, so it seems that a more extended article is warranted. Often referred to as the Robots.txt file, the Robots exclusion protocol can be a very important part of your search engine optimization program, but it needs to be carefully implemented to be really successful. In this extended article, I will show you how to do it correctly.

Risks of keyword dilution and how to avoid them
If there is one thing that can really mess up the rankings of a website, it�s keyword dilution. I have seen sites ranking pretty well, up to the point when somebody, either the Webmaster or its site owner would try to �stuff� as many keywords or key phrases on one page as he or she could. This article tells you how to avoid this common mistake and explains in detail the right way to do it.

The top 7 SEO Myths
There are 7 top SEO myths and misconceptions we encounter everyday, out of the more than 20. In the real, true world of Search Engine Optimization techniques and methods used to obtain higher rankings, there are no shortcuts and certainly no free lunches.

SEO articles

Section One       Section Two       Section Three

Section Four       Section Five (you are here)

Fill out your e-mail address
to receive our free newsletter!

Ranking for $ales
If you have done just about everything we recommend on this web site and you still aren't happy to be number five or six in Google or number ten in Yahoo!, then this section could help you attain your goals.


Click here to read page three of our SEO resources and tips.

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.


Tired of receiving unwanted spam in your in box? Then get SpamArrest� and put a stop to all that nonsense. Click here to get all the details.
Tired of receiving unwanted spam in your in box? Get SpamArrest� and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

Back to the top of the page.         
Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).
VisaMasterCardDiscoverAmerican Express

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting          Protected by Proxy Sentinel�          Traffic stats by Site Clicks�

Site design by GCIS              SEO enhanced by Pagina+�            Online sales by Web Store�


Call Rank for Sales toll free from anywhere in the US or Canada:   1-800-631-3221
email:   info@rankforsales.com

| Home | SEO Tips | SEO Myths | FAQ | SEO News | Articles | Sitemap | Contact |


Copyright � Rank for Sales 2003    Terms of use    Privacy agreement    Legal disclaimer