The Google Hilltop Algorithm, p.4

June 4th, 2004      (Continued)

The reasons behind a new algorithm at Google
Since the inception of the Google search engine in 1998, the PageRank™ algorithm has been pretty much the benchmark used at Google to determine search relevance and importance. However, there is a fundamental design weakness and certain fairly important limitations involved in the PageRank™ algorithm system and Google has known about it for quite some time now.

PageRank™ is simply not paramount to search terms or specific keywords and therefore a relatively high PR web page that only contained a reference to an off-topic search term or keyword phrase, often got a high ranking for that search phrase. This is exactly what Google is trying to eliminate with its Hilltop algorithm. Google always tries as best as it can to make its search engine as relevant as possible.

Coming back to Krishna Bharat, and as Atul Gupta wrote about, Bharat filed for the Hilltop patent in January of 2001, with Google as an assignee. Thus, Google recognized the important improvements this new algorithm could bring to their search ranking features when combined with their existing PageRank™ algorithm.

The Google Hilltop algorithm can now work in conjunction with some older technology (PageRank™). It is my observation that Hilltop could have gone through many improvements from its original year 2000 design before the current implementation, notably the one that Google started to deploy on or around November 16, 2003, at the very beginning of its November update (Florida update). In the past two and a half years, I think Hilltop has been “fine-tuned”, adjusted and tested by Google and now represents a serious contender to the PageRank™ algorithm, originally developed by Google co-founders Sergey Brin and Larry Page, back in early 1998.

<<< Previous page              Next: Google’s index of 3 billion pages >>>

Pages:      1      2      3      4      5      6      7

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

        

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.